Ran across this one this ad this morning on the campus of the Southwest University for Nationalities 西南民族大学. Using a video game metaphor, it says, 游戏开始了 / 你的生命正因此减少 “The game has begun. Your life is reduced because of this.” Again, it’s refreshing to see things like this, compared with the old man on the boat six years ago, who asked if I smoked. When I told him no, he told me, 你要学! (You should learn!)